Thursday, December 17, 2009

8. Consistency Wins the Race

It's vital to Stumble on a regular basis. Use Stumble like you would a blog: be consistent, and you will gain a bigger following!
Failing to regularly post new and thought-provoking materials you have stumbled almost guarantees teens and young adults will lose interest fast and move onto something else. Opportunity wasted. It’s wasted from the standpoint of community-building. If the same YA librarian regularly posted fun ideas found while stumbling i.e.—a book club with pizza—there is a greater chance teens will get involved with the library. The second reason it is important to consistently stumble and leave user feedback on respective web-pages is that it actually refines the algorithm that calculates your interests to the extent that StumbleUpon will return content you like more often.
I discovered an article that addresses how information professionals should approach their 2.0's with regularity and discipline. The author, Marshall Breeding, insists that in the world of the information professional, consistency is vital in maximizing the effectiveness of Web 2.0’s: “The key to effective institutional use of Twitter involves a disciplined approach of regular, relevant messages that will be of interest to the organization's clientele. It's easy to set up a Twitter account and put out the first tweet or two on behalf of your library. It requires a commitment of resources to ensure a steady stream of interesting content over a sustained period.”
Sources:
Breeding, Marshall. (2009). Social Networking Strategies for Professionals. Computers in
Libraries, 29, 29-31. Retrieved from
http://vnweb.hwwilsonweb.com.ezproxy.library.wisc.edu/hww/results/results_single.jhtml;hwwilsonid=CP04KOYP5TG4RQA3DILCFGGADUNGIIV0